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The Virginia Lottery recently launched the industry’s first scratch ticket that is directly connected to a Facebook promotion. They also created a neat tool called Lottery Match that can be accessed on the Lottery’s website and on Facebook. Lottery Match matches players to games that are compatible with them. Following is the Virginia Lottery’s news release:   …

We’d like to start by thanking all of the members of the Lottery Answers community for helping to make the site a success. The feedback we have received since launching the site has been absolutely incredible. We’re really glad that the members of Lottery Answers are deriving so much value from the site. We created …

I’m happy to announce the launch of the first annual Lottery Answers Awards. The value of the Lottery Answers community is determined by the contributions of its members and we want to recognize those organizations and individuals that have helped make it a huge success through their participation. This year, two awards will be given …

This summer, New Jersey Lottery began live streaming its drawings on the Internet. Players can view the live drawings on the New Jersey Lottery’s Website and on the Lottery’s Facebook page. Carole Hedinger, Executive Director of the New Jersey Lottery, explains the live streaming in the video below:

I would have paid to sit in on these creative meetings.

Iowa Lottery’s Powerball commercial with Kurtis Blow will have you singing and humming around the office for the rest of the day. Iowa Lottery’s Mary Neubauer gives a behind the scenes look at the making of the commercial. This wikipedia entry has all  you’ve ever wanted to know (and more) about Kurtis Blow.

I was reading through New Hampshire Lottery’s FY 2010 Comprehensive Financial Report, and came across this chart on page 11. I’ve always liked how several lotteries stress the point that they are an asset that belongs to the people of the jurisdiction in which they operate, like how Montana Lottery and Oregon Lottery have prominent links …

Now that’s what we call retailer training.

Texas Lottery recently ran a retailer sales incentive program (you can read the details here). To qualify, retailers must increase in sales and the Lottery offers them the following good advice: How to increase sales: Always keep dispensers full. Double face fast-selling instant tickets. Remind players to purchase their Pick 3™ and Daily 4™ tickets for …

A fun series of commercials from the Oregon Lottery.