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It has been nearly a decade since Seth Godin’s book “Purple Cow: Transform Your Business by Being Remarkable” was released. To explain the term “Purple Cow”, Godin describes driving across the English countryside and seeing cows grazing in lovely pastures right near the side of the road. It was an incredible site… at first. But, …

Always be nice to people who play the Lotto 6/49.  

“Whose world could you change?”

Writing for the web is different than writing hardcopy. Shorter is better than longer, and conciseness is king. On the Retailers section of its website, the Lottery explains that being a Montana Lottery retailer is a smart business move if you’d like your store to have more buzz, more traffic, more sales, and more loyalty.  

New York Lottery is the Michael Jordan of advertising; they’re so good at it that they make it look easy.

What have you and your friends always wanted to do?

Idaho Lottery provides both online and offline tools to help players organize and manage player pools. They call it Idaho Lottery Pool Party. Some of the features include: Pool Tips Shopping Simulator Payment Calculator Offline tools including a Party Poster and a Pool Play Sign Up Sheet

As consumers of online services, it becomes easy to take for granted that the information we provide when registering for well-known web sites is stored safely and securely.  But what about a web site created by a smaller company like yours truly?  In this blog post, I will provide a specific example of why web …

WARNING – This commercial contains a song that is extremely addictive. In a recent study, 9 out of 10 participants that viewed this commercial experienced side effects of humming, singing (badly), and mumbling this song. These symptoms typically last for a few days. The song is by a new band named “Fatty Gets A Sylist”. …

The feature story of the January/February 2011 issue of the California Lottery’s retailer newsletter, “Retailer Makeover Boosts Sales for South Grove Liquor” reminds us (for those that need reminding) of the effects that great retail execution can have on lottery sales. South Grove Liquor, a liquor and convenience store located in Orange County, was one of 9 stores …