It has been nearly a decade since Seth Godin’s book “Purple Cow: Transform Your Business by Being Remarkable” was released. To explain the term “Purple Cow”, Godin describes driving across the English countryside and seeing cows grazing in lovely pastures right near the side of the road. It was an incredible site… at first. But, not long into the journey they became commonplace and boring. Every cow looked the same.
For a cow to standout in this setting it would need to be remarkable. A purple cow, for example, would surely stand out. It would be something that grabbed your attention, was worth paying attention to, and was worth talking about.
The most recent and glaring example of a Purple Cow in the lottery industry has been the Black ticket. In a sea of ultra-colorful, bright, and even sometimes sparkling tickets, the one that stands out is the one that is none of these things.
At OrderPad, we’re anxious to see what the next Purple Cow within the industry will be. And we’re even more anxious to see who will have the courage to create it.
