The What?
OrderPad for Lotteries is simple-to-use sales force automation designed specifically for lottery sales teams. It is optimized for the Tablet PC for use while in the field and runs perfectly on standard desktop and notebook computers for office staff.
It is used by 13 North American lotteries ranging in size from very large, like the New York Lottery, the Massachusetts Lottery, and the Georgia Lottery to less populated jurisdictions, like the Idaho Lottery and Oklahoma Lottery.
The Why?
Have you ever wondered why carpenters use nail guns rather than old-fashioned hammers when building a house? Probably not, because it is pretty obvious that a carpenter with a nail gun is going to be at least 10 times more productive at framing a house than one with a hammer. They’ll probably enjoy their job a heck of a lot more too.The bottom line is that tools matter; and they matter a lot. They make a real difference in how people approach their jobs and the level at which they perform.
Spend more time with retailers and less time in the office.
Lottery sales reps drive results when they’re in the field working with retailers, therefore, time out of the field should be minimized. Sales reps in the field equipped with OrderPad for Lotteries can perform the routine tasks that have historically required them to visit the office. For example, they can order POS, submit the results of a site survey, enter their field activity history reports, and even print professional looking winner awareness signage while in the field. And since all the information they need to do their jobs is at their fingertips, they don’t need to come to the office to print paper reports that are out of date almost instantly.
Some lotteries using OrderPad for Lotteries have reported results in increased field time that are nothing short of breathtaking. The Virginia Lottery, for example, reported that before OPL their sales reps were in the office at least one full day per week for meetings, picking up sales reports, dropping off paperwork, etc. Now they are only in the office one day per month, which is more than a 22% increase in time spent with retailers.
Information at your fingertips.
The impact that sales reps have in the field is directly related to the information they have at their disposal. OrderPad for Lotteries provides quick and painless access to timely information that they can use to improve the quality of each retailer visit. Retailer questions can be immediately addressed and issues can be resolved on the spot.
Stop the practicing of phoning a friend.
Phone calls from the field to headquarters are common, but don’t need to be. Most of these calls are for routine matters, like “Did the retailer get credited for..” or “What happened to the pack that….” With information at their fingertips, rep phone calls from the field are reduced from a few per day down to a few per week. This translates into added productivity of the sales force and headquarters staff that is the equal to that of several full time equivalents.
